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MOST AMERICAINS ARE BOMBARDED DAILY WITH ADVERTISEMENTS TO BUY THINGS. ADVERTISING IS ANY PAID FORM OF NONPERSONEL PRESENTATION BY AN IDENTIFIED SPONSOR. IT MAY APPEAR ON TELEVISION OR RADIO ; IN NEWSPAPERS , MAGAZINES BOOKS , OR DIRECT MAIL ; OR ON BILLBOARDS OR TRANSIT CARD .
THE MONEY THAT BIG CORPOTATIONS SPEND ON ADVERTISING IS MIND-BOGGLING.
TOTAL ADVERTISING EXPENSES IN THIS COUNTRY ARE ESTIMATED AT MORE THAN $ 190 billion a year . THE LARGEST PECENTAGE OF THE MONEY GOES TO NETWORK TELEVISION.
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